Popularity increasing? You betcha! For some reason, people like honest, real, kind-hearted good people....BECAUSE LENO'S AUDIENCE COULDN'T REALLY LIKE SARAH! C'MON!
After all the work the totalitarian left has done to vilify, mock and ridicule her, Jay Leno's audience couldn't really have liked her so well! Besides. That doesn't fit into that lil' hallucination that they pretend is reality. You know, the one bouncin' around their hermetically sealed grad school/hipster echo chamber? They can't have that! Harshes the buzz.
So they decided the audience response was fake and it was all a big conspiracy....I dunno, between Jay Leno and Rush Limbaugh, I guess.
No, I'm not kidding. Look.